Where to start?! We have some really exciting new products for all you pocket lovers out there! We hope you not only LOVE them, but also find them very useful. And maybe help you feel a little bit organised.
BACKPACKS! Yes, you read that right… A backpack version of our bestselling Everyday Pocket Tote, with a few little extras. You have been asking for a backpack for a while, we just wanted to make sure we got it right. And here it is!
Inside you will find SIX proper pockets – keep your water bottles upright, nappies/wipes easily accessible, or your cords and cables tucked away. Plus, a small, zippered pocket for the essentials, PLUS a large pocket for a laptop or notebooks. On the outside there is a side pocket for a water bottle, and a buttoned front pocket. Pockets galore!
The Pocket Backpacks are made of 100% Cotton Corduroy, which is stain resistant and durable, and they are structured (aka not floppy!) and very comfortable to wear. Keep your hands free, and organisation game strong with the Pocket Backpack!
Special mention for the dads/guys – a backpack has been requested by partners and friends who want the pockets, but weren’t “feeling” our existing styles. The backpack is great for carrying the heavy loads, bike rides and big walks.
MINI ZIP TOP POCKET TOTE! Another style that you have been asking for, for the days when you don’t need to carry EVERYTHING. We have made a mini version of the Everyday Zip Top Pocket Tote… with… an adjustable and detachable crossbody strap! Yes!! We love versatility and practicality!!
Like the Everyday Pocket Tote, the Mini Zip Top Pocket Tote has six internal pockets (one with a label) to keep things in their place or just out of the way, and the centre compartment is roomy enough for a small jumper, water bottle or snacks. There are two smaller straps for a handheld style or wear in over your elbow nook, AND an adjustable and detachable crossbody strap.
Available in two of our best selling canvas colours, Washed Black and Forest, our bestselling corduroy colour, Caramel, AND two new cord colours just in time for summer – Mauve and Mustard! Yum!
SMALL CLUTCH! A handy little clutch or pouch that will become your new go-to essential.
Use it simply as a small bag to keep the essentials in one place, and pop it in one of the pockets of your ARRAY bag. This is especially helpful if you have multiple bags for different purposes! Great for make-up, or those little things like Panadol, tampons, hair ties, bandaids etc.
Or make this your quick-grab clutch for your essentials – phone, wallet, keys, lip-balm. It has a little divider to separate your phone from anything scratchy, and comes in our best selling canvas and cord colours!
KEYRING! A simple, yet practical keyring to help you find and carry your keys with ease. Available in our bestselling canvas and corduroy colours, our keyring features a clip to transform the keyring into a loop to attach it to your bag strap, wear around your wrist, or attach it to our small clutch to make a wristlet handle. YES!
We hope you love all these new products! We are always working away to bring out new styles, colours, fabrics and products, and keep the bestsellers in stock. Thank you for your ongoing support! 
Pockets should be mandatory!
Our Pocket Totes are a gamechanger! They have SIX pockets, (yes SIX!!), that are large enough for you to separate and store ALL of your daily bits and bobs in a way that lets you get to them right when you most need them. And, for the really essential stuff that you need super-quick access to, and often, we’ve labelled one of the pockets. It’s like a little flag inside your bag. You won’t just look supremely organised – YOU WILL BE!
No more bottomless pit!
You’ll soon realise that your Pocket Tote is not just a bag, it’s a trusty assistant who helps you get things organised. No more sifting through stuff, blindly trying to find the right water bottle, sunscreen, hand sanitiser, headphones, wipes or the keys you can hear jingling but can never seem to put your hand on. 
What started out in life as a nappy bag is now a life-changing essential. We’re so proud that people love our pocket totes!
November 04, 2023 — Meghan Cordell