The Story Behind ARRAY
The Story Behind ARRAY: A Brand Inspired by the Everyday Needs of Life
Hi! I’m Meg, the founder of ARRAY, and I thought I would share a bit about myself, my journey, and the brand I’ve built with heaps of love and passion, and a lot of hard work. So, if you’re like me, and you’re curious about the people behind the brands you love… Read on!
A Passion for Bags That Work
ARRAY came about from the simple, everyday challenge of finding the right bag. Let me take you back a bit: I’m a mum of two young boys, living in the gorgeous coastal town of Yamba on the North Coast of New South Wales. Like any busy parent can relate, I’ve spent years juggling baby gear, toddler snacks, school lunches, and all the other little (and not-so-little) things that seem to pile up in your bag. From nappies to water bottles, spare clothes to wipes, I was always on the hunt for something that could keep it all organised and easily accessible, and that actually looked good, but I couldn't fine anything.
Then the idea hit me: Why not create my own?
The Birth of ARRAY
I realised that the key to a truly functional bag is pockets. Every parent knows that the best part of a nappy bag isn’t just the size but the organisation—being able to separate everything so you can grab exactly what you need without digging through a bottomless pit of stuff. So, I set out to design a casual, life-friendly bag with plenty of pockets—pockets that are useful in every part of life, not just parenthood.
The inspiration for ARRAY came from my search for the perfect nappy bag. When I first found out I was pregnant, I scoured the internet looking for the right bag, but I could never find one that fit my lifestyle or one that was affordable. The thought of having it all—organisation, style, and practicality— gnawed away at me. Eventually, in 2021, I decided to take matters into my own hands. What began as a search for the perfect nappy bag turned into creating a whole range of bags that suit every busy lifestyle, not just parent-life.
And thus, ARRAY was born—a collection of bags designed to be as functional as they are beautiful. I wanted to create something that would make your everyday life easier, whether you’re a parent, a professional, or just someone on the go.
The Growth of ARRAY
What started as a simple idea has grown beyond my wildest dreams. In 2023, ARRAY expanded beyond just me, and I was lucky enough to welcome two amazing women into the team, helping manage orders and warehouse operations. But I still wear many hats—answering emails, designing bags, running social media, packing orders—you name it. It’s all part of the fun, and I wouldn’t have it any other way.
One of the most exciting milestones for ARRAY was moving from a small garage setup to a warehouse in Yamba’s industrial estate. It’s been a huge step forward for the business, and now we offer free pick-up for local customers or those passing through. It’s so rewarding to see how far we’ve come, and even more exciting are the plans we have for this year and beyond. Our journey is just beginning, and I can’t wait to see where it takes us.
Thank You for Being Part of Our Journey
ARRAY wouldn’t be what it is today without the support of our amazing customers. There’s nothing better than hearing how people love their bags. I’m constantly inspired when customers share how they use their bags—whether it’s for work, travel, or just day-to-day life. It’s the stories, the smiles, and the connections that make this all worthwhile.
Thanks so much for taking the time to read about my journey. It’s truly a dream come true to do something I’m passionate about. I hope that you find the ARRAY bags as helpful in your life as I do in mine. For more inspiration and to stay up to date with all things ARRAY, be sure to check out our social media and blog.
Catch you soon!
Meg
Owner & Founder, ARRAY